STRATEGY, DESIGN, AND PRODUCTION LEADERSHIP
Billy has spent over 25 years creating memorable brand experiences, managing world-class organizations, and developing profitable businesses. He has won numerous awards for his distinctive work while driving measurable results for his clients.
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GLOBAL CHIEF DESIGN OFFICER, IBM iX
Billy is a global leader within IBM Consulting and leads a team of 7,000+ designers, engineers and consultants to create human-centered, digital experiences that drive business outcomes. Prior to joining IBM in 2017, he held executive leadership roles at Digitas, eBay, and Citi where he managed the growth and change of the organizations and the day-to-day activities of global creative teams.
2015 – 2016
As the Global Head of Design, Billy was tasked with creating and leading a global network of internal design studios and external creative agencies to improve the omni-channel, customer experience. In a short period of time, Billy created a team optimized for customer-centric strategy, design thinking and agile development, and was a founding member of Citi FinTech.
2012 – 2015
As Global Head of Creative for eBay Enterprise and Chief Creative Officer for True Action and The Silverlign Group, Billy led over 120 people across 11 offices to deliver integrated commerce solutions for brands including Levi’s, Sony, and Wells Fargo. He was also a member of the eBay Inc. Design Advisory Board led by John Maeda focused on activating Design Thinking.
2004 – 2012
Serving as SVP, Executive Creative Director in the New York, Stamford and Atlanta offices and Mobile Practice Lead for North America, Billy led a variety of integrated marketing platforms and digital vision assignments for American Express, Delta Air Lines, Kraft Foods and many others. He was instrumental in winning new business from Cadillac, Equifax, Hertz, Post, and Starburst.
THOUGHT LEADERSHIP
DISRUPTION BY DESIGN
With unprecedented speed, generative AI has morphed from a media buzzword into a boardroom imperative. More than one-third of organizations have moved past experimentation and are piloting and implementing generative AI across the functions responsible for creating customer experiences, including marketing, sales, commerce, and product and service design. Because organizations see so much potential in […]
DESIGN THINKING ISN’T ENOUGH
Claiming to be customer-centric is easy, but the pandemic quickly laid bare the customer experience (CX) weaknesses of many companies. Some stumbled as they rushed to pivot to virtual engagement and digital commerce. Transformations that had been on companies’ to-do lists forever were urgently elevated to imperatives. No wonder, then, that in our 2021 CEO […]
YOUR CX NORTH STAR
Our analog and digital lives have blurred—and a company going through digital transformation faces intense pressure to get its customer experience (CX) right. Today’s brands need to stand for something. They need to create customer journeys that engender the affinity and trust that can lead to customer love. Translating that aspiration into the ideal CX—an […]
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LATEST NEWS
Billy is an engaged member of the global design community and a regular speaker at industry events focused on customer experience strategy, design and innovation.
THE CMO SHOW PODCAST
In this episode of The CMO Show, Billy shared how IBM became its own “client zero,” using AI to reimagine how work gets done, from HR chatbots to dynamic content creation. IBM’s transformation began not with a product launch, but with introspection.
UNCENSORED CMO PODCAST
Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI, and what agentic AI technology means for marketers.
SCUDERIA FERRARI
Billy published a LinkedIn article about the design process behind the new Scuderia Ferrari mobile app experience developed by his team at IBM iX. The experience centers around two engagement moments — race weekend and year-round fan connection.
ADOBE MAX 2023
Billy delivered a keynote address at the 2023 Adobe MAX conference. He shared his views on the impact of Generative AI on experience design and the design profession that was informed by an IBM survey to over 1,500 business and creative leaders globally.
BRAINSTORM DESIGN 2022
Billy joined a panel moderated by Alan Murray, CEO of Fortune, focused on building more resilient organization through business design. Billy presented insights from his research with the IBV and discussed the strategies and practices with other panelists.
AMERICA BY DESIGN
Billy and the IBM iX team responsible for the US Open tennis fan experience design were featured on Season 2 of America by Design, a TV program that provides a national audience with deep insights into what it takes to create and deliver the new and the impossible.
IBM THINK 2020
Billy delivered a session at IBM THINK with Justin Ablett, Global Adobe Leader in IBM iX, that provided insights and guidance for delivering customer experiences in a time of crisis — and beyond.
PAUSE FEST 2019
Billy was a keynote speaker at the popular creative festival in Melbourne, Australia where he shared insights on how to design for humanITy with a focus on principles, people, and purpose.
D&AD IMPACT COUNCIL
Billy is a member of The D&AD Impact Council: A group of senior figures from the creative, social entrepreneur, Venture Capital and NGO space that support and represent D&AD Impact’s mission to drive creativity that powers change.
BILLY SEABROOK 