DISRUPTION BY DESIGN
With unprecedented speed, generative AI has morphed from a media buzzword into a boardroom imperative. More than one-third of organizations have moved past experimentation and are piloting and implementing generative AI across the functions responsible for creating customer experiences, including marketing, sales, commerce, and product and service design.
Because organizations see so much potential in generative AI to boost customer satisfaction, create personalized content at scale and accelerate productivity, they are moving forward rapidly, even as designers wrestle with challenges raised by this game-changing technology. Eight out of ten executives predict the risks associated with generative AI outputs will require more designer involvement. And yet, at the same time, 70% of executives expect generative AI will enable them to do more with fewer designers.
Responding to intense pressure to adopt generative AI, and recognizing the compelling benefits this artificial intelligence technology offers, executives and design teams need to work together on a way forward. This means focusing on where generative AI tools offer the most value, building in data privacy and guardrails to protect the brand, and gaining customer trust.
Download the report to learn how companies are adopting generative AI in experience design today—and how teams are changing the ways they work to deliver on the promise of AI while avoiding the pitfalls. Then explore an action guide that outlines where executives, creative managers, and content creators can collaborate to make design a catalyst for generative AI transformation.
BILLY SEABROOK 